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Facilitate
Measure
Create
Run & localize
Do more with ThinkPair
8 tracks
- AI Literacy
- Cybersecurity
- Banking & Compliance
- EV Safety
Facilitate
Measure
Create
Run & localize
Do more with ThinkPair
8 tracks
Apply the FCA Conduct Rules to the everyday decisions on your desk and own what personal accountability under SM&CR actually means — recognising a breach, knowing your duty to be open with the regulator, and acting before a problem becomes your problem.
SM&CR turned 'the firm did it' into 'a named person did it', and in 2026 the FCA is using Conduct Rule breach data and the new non-financial-misconduct rules to test whether accountability is real or a poster on the wall. This is the capstone of the 'Conduct, Ethics & Consumer Protection Track' and builds directly on 'Anti-Bribery, Gifts & Conflicts of Interest' — it takes the conduct themes you have already worked and makes them personal, walking the eleven rules through gray-zone calls where doing nothing is itself a breach. Across four phases — Engage, Share, Practice, Perform — you surface your own exposure, learn the rules and SM&CR machinery as decisions you have to defend, work the judgment calls with feedback, and finally put your name to a Conduct Rules attestation you would be willing to have read back to you.
Surface the gap. Place your own conduct decisions against the rules before any teaching — honestly, as your desk really behaves under pressure this quarter.
Teach the models. The eleven Conduct Rules in decision terms, the SM&CR accountability machinery, the duty to be open, and what a reportable breach actually looks like.
Apply the models with feedback across the whole course: a quietly-fixable error, a senior's questionable instruction, the openness sequence after a breach, and the recall that locks it in.
Prove it. Write your own breach scenario for a real decision you make, pass the gray-zone knowledge gate, and put your name to a Conduct Rules attestation a supervisor could read cold.
Book a demo and we'll run "Conduct Rules & Personal Accountability (SM&CR)" end to end on your people — the AI asks, your people think — or point the Forge at your own material instead (a pre-pilot capability preview).